With Micheal Jordan’s recent induction into the Basketball Hall of Fame and Brand Jordan topping $1 billion in annual revenue, we decided to take a look at what has given the brand such incredible growth and staying power. It’s not the shoes, Mars.
David Fincher returns to the gridiron to direct another epic. Snow, cold, defenders, doubters, nothing is going to stand in the way of Minnesota Vikings running back Adrian Peterson on his way to the end zone. What on earth is this guy made of? We get a fuzzy glimpse during the frenzied action but the [...]
The uber talented vfx team over at Shilo have put together another feast for the eyes. Perhaps a nod to the Apollo 11 anniversary the spot takes the different approach to showing the merits of UA’s foray in athletic shoes. In their own words:
Under Armour races to the football field to debut the fastest generation [...]
Paul Rodriguez and his signature line of Zoom Air kicks are featured in this new spot for Nike Skateboarding. Ice Cube’s summertime classic Today Was A Good Day acts as the soundtrack for Paul’s tour of L.A.’s urban jungle. Other swoosh family members make an appearance in the spot which concludes with a cameo from [...]
Remember when you used to wonder what you’re favourite athlete ate for breakfast before a big game? Or what kind of music or movies they were into? Maybe even, some intimate detail about how they spend their millions, who they’re dating and what they really think of some of their peers or fans?
Welcome to the [...]
The playoff grimace worn by the Lakers All Star guard was only partially a result of his dislocated ring finger. Mainly it represented an unwavering focus on achieving his goal of winning a fourth NBA Championship. A lopsided defeat at the hands of the rival Boston Celtics last June prompted Bryant to expand on his [...]
Patchy beards have nothing on Mexican Food. At least not in the eyes of Pittsburgh Penguins coach Dan Bylsma. When his penchant for pregame burritos from Qdoba was revealed to an lcoal ad agency, quick thinking and a social media strategy resulted in major publicity and increased sales. Read the full story
