True PLAYER was the sportlifestyle magazine for the next generation of athletes. With an exclusive focus on the lifestyle of Canadian amateurs at all levels of competition, True PLAYER was the first and only publication of its kind on news stands.
Polar Explorer – Environmentalist – Activist. Sir Robert Swan has journeyed to the North and South Poles and was inspired to become an environmental leader. Now he inspires audiences around the world.
The 2005 Women’s Basketball championships were being hosted at SAIT Polytechnic, smack dab in the center of Cowtown, the Heart of the New West. The CCAA wanted to bring a distinctively western flavour to the event. Beginning with the identity and Calgary’s iconic cowboy hat, the theme was carried through the entire the campaign.
The Alberta Association of Public Charter Schools (TAAPCS), an association comprised of Alberta Education approved charter schools offers an innovative alternative to traditional educational. They needed a logo and marketing collateral that conveyed this unique opportunity for the province.
The Alberta Initiative for School Improvement (AISI) is a bold approach to supporting the improvement of student learning and performance by encouraging teachers, parents, and the community to work collaboratively to introduce innovative and creative initiatives based upon local needs and circumstances. The Foundations for the Future Charter Academy made use of AISI funding and [...]
Successful organizations strive for a brand that that goes beyond images logos and taglines and into an experience that truly captures their persona and resonates with their audience. The Face to Face brand truly represents Mount Royal University.
Prospective students, the term used by academic institutions to describe the people that are considering a post-secondary education, can be an elusive group. They aren’t just high school kids.
Complete Domination. The phrase used to describe the Cougar Athletics program, owners of the CCAA Sport Supremacy Award recognizing Mount Royal University as the most successful collegiate athletic program in Canada.
After 99 years Mount Royal College has finally become Mount Royal University. PLAY3R worked alongside the External Relations team developing recruitment marketing and advertising for the new degree programs.
Hospital and clinic staff have some of the hardest jobs in the world. Caring for the critically ill or injured can is stressful enough. Dealing with the behaviour of rude and uncivilized patients is the last thing they need.
