The 2005 Women’s Basketball championships were being hosted at SAIT Polytechnic, smack dab in the center of Cowtown, the Heart of the New West. The CCAA wanted to bring a distinctively western flavour to the event. Beginning with the identity and Calgary’s iconic cowboy hat, the theme was carried through the entire the campaign.
The Alberta Association of Public Charter Schools (TAAPCS), an association comprised of Alberta Education approved charter schools offers an innovative alternative to traditional educational. They needed a logo and marketing collateral that conveyed this unique opportunity for the province.
Successful organizations strive for a brand that that goes beyond images logos and taglines and into an experience that truly captures their persona and resonates with their audience. The Face to Face brand truly represents Mount Royal University.
Prospective students, the term used by academic institutions to describe the people that are considering a post-secondary education, can be an elusive group. They aren’t just high school kids.
Complete Domination. The phrase used to describe the Cougar Athletics program, owners of the CCAA Sport Supremacy Award recognizing Mount Royal University as the most successful collegiate athletic program in Canada.
After 99 years Mount Royal College has finally become Mount Royal University. PLAY3R worked alongside the External Relations team developing recruitment marketing and advertising for the new degree programs.
