David Fincher returns to the gridiron to direct another epic. Snow, cold, defenders, doubters, nothing is going to stand in the way of Minnesota Vikings running back Adrian Peterson on his way to the end zone. What on earth is this guy made of? We get a fuzzy glimpse during the frenzied action but the full reveal doesn’t happen until we get back to the locker room. Fincher’s ability escalate dramatic tension is always a treat. Adrian Peterson has the upper hand.
Credits
Client: Nike
Agency: Wieden + Kennedy, Portland
Creative Directors: Jeff Williams, Alberto Ponte
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Direector: David Fincher
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