Under Armour blasts into footwear

The uber talented vfx team over at Shilo have put together another feast for the eyes. Perhaps a nod to the Apollo 11 anniversary the spot takes the different approach to showing the merits of UA’s foray in athletic shoes. In their own words:

Under Armour races to the football field to debut the fastest generation of football cleats, the UA Fierce. This spot fuses futuristic science fiction with supersonic speed to create a cinematic experience for the eyes, ears and mind.

Check it out here, via Motionographer.

Both comments and pings are currently closed.