True PLAYER was the sportlifestyle magazine for the next generation of athletes. With an exclusive focus on the lifestyle of Canadian amateurs at all levels of competition, True PLAYER was the first and only publication of its kind on news stands.
With Micheal Jordan’s recent induction into the Basketball Hall of Fame and Brand Jordan topping $1 billion in annual revenue, we decided to take a look at what has given the brand such incredible growth and staying power. It’s not the shoes, Mars.
David Fincher returns to the gridiron to direct another epic. Snow, cold, defenders, doubters, nothing is going to stand in the way of Minnesota Vikings running back Adrian Peterson on his way to the end zone. What on earth is this guy made of? We get a fuzzy glimpse during the frenzied action but the [...]
The uber talented vfx team over at Shilo have put together another feast for the eyes. Perhaps a nod to the Apollo 11 anniversary the spot takes the different approach to showing the merits of UA’s foray in athletic shoes. In their own words:
Under Armour races to the football field to debut the fastest generation [...]
Paul Rodriguez and his signature line of Zoom Air kicks ...
